Commercial Food & Beverage Photography
I have never been interested in perfectly polished marketing for the sake of it. I’m drawn to the steam rising from a freshly poured coffee. The hands dusted with flour at the end of a long day in the bakery. The wine stains on the table after a dinner that ran longer than planned. The details that make people feel something. I'm a commercial food and drinks photographer based in Stockholm, Sweden, working with beverage brands, restaurants, cookbooks, food producers and hospitality businesses to create images that don't just showcase products, the images tell stories. Stories that make people stop scrolling, lean in and remember your brand.
FILM, DIGITAL & A LITTLE BIT OF MAGIC
I use both film and digital photography depending on the Brand story I am telling. Sometimes a project calls for the precision of digital. Sometimes it needs the texture, nostalgia and imperfection that only film can bring. And sometimes the most interesting work happens when the two are combined. My approach blends commercial strategy with creativity, helping brands create images that feel authentic, distinctive and impossible to confuse with anyone else's.
Meet the Photographer
Hi, I'm Rachel,
the person behind the lens
I've never been a homebody. I'm a salty sea air, snowflakes on lashes, take-the-long-way-home kind of person. I grew up in the UK, spent almost three years in Canada, and eventually found my way to Sweden. Along the way I have photographed weddings, families and commercial projects, but it was here in Sweden that I discovered my love for food and beverage photography. Today, with over 12 years of experience creating images for brands around the world, I bring together storytelling, creativity and commercial insight to create photographs that help businesses connect with people.
FOOD AND BEVERAGE PHOTOGRAPHY THAT FEELS HUMAN
There is no shortage of beautiful food photography. But beautiful isn't always memorable. The brands that stand out are the ones that make people feel something.That's where storytelling comes in. Whether I'm photographing a craft beverage, a restaurant, a lifestyle cookbook shoot, a food product launch or a hospitality campaign, I'm always looking for the story behind the product.Where did it come from? Who made it? How does it fit into someone's life? Because people buy products based on their experiences, memories and feelings. My job is to help your audience see themselves in your story.
I am based in Stockholm, Sweden, and the UK, but the nature of my work means I collaborate with food and beverage brands worldwide. No matter where you are located, the process for each project is tailored with simplicity in mind - often, all you need to do is ship your products and leave the rest to me! My straightforward approach means distance is no obstacle, giving me incredible opportunities to partner with international clients.
My Latest Work
LET'S CREATE SOMETHING PEOPLE REMEMBER
Whether you are launching a new product, publishing a cookbook, refreshing your restaurant images or building a beverage brand from the ground up, I would love to hear what you are working on. Let's create photography that tells your story and gives people a reason to buy.
“You don’t take a photograph, you make it.” — Ansel Adams
CLIENTS & COLLABORATIONS
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